Ethnographic research ________.
A) comes from traditional focus groups
B) is gathered where people live and work
C) provides secondary data
D) is most popular in the service sector
E) provides data to marketers when observation is impossible
Correct Answer:
Verified
Q17: Diana Ho is currently researching data sources
Q18: A marketing information system (MIS)consists of people
Q19: Marketing information from which type of database
Q20: _ is the systematic collection and analysis
Q21: Nielsen and Factiva are two sources that
Q23: Causal research is used to _.
A) test
Q24: Experimental research is best suited for gathering
Q25: For primary data to be useful to
Q26: Information collected from online databases is an
Q27: Observational research is best suited for gathering
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