Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings.However,if the sample size is too small,it is likely to be difficult to ________.

Question

Quizplus · Accepted Answer

With a small sample size, it is difficult to generalize the results to the entire population. A larger sample size is required for better representation and accurate results.

Focus Group Interviewing Has Become One of the Major Marketing