Mary is conducting research to determine consumers' personal grooming habits.Because of the personal nature of the survey questions about this topic,Mary wants to select the contact method that is most likely to encourage respondents to answer honestly and that will allow her to easily collect large amounts of data.Which contact method should she select?
A) mail questionnaires
B) telephone interviews
C) individual interviews
D) focus group interviews
E) immersion group interviews

Question

Quizplus · Accepted Answer

Mail questionnaires allow respondents to answer sensitive questions privately and at their own pace, which can encourage honesty. They also enable the collection of large amounts of data efficiently.

Mary Is Conducting Research to Determine Consumers' Personal Grooming Habits