Tammy has a limited budget for the market research she needs to conduct; however,the sample size for her research is quite large.Which of the following methods of contact would provide Tammy with the most cost-effective way to reach a large sample of potential customers?

Question

Quizplus · Accepted Answer

Internet surveys have the potential to reach a large sample of potential customers at a cost-effective price. The cost per response is relatively low compared to other methods, and the ability to use online software to administer and analyze the survey saves time and money. Other methods, such as telephone surveys and personal interviews, can be more costly due to the requirement of hiring personnel to conduct the surveys. Mail surveys may also be more expensive and have a lower response rate due to printing and postage costs. Focus group interviews are typically conducted with smaller sample sizes and can be more expensive due to the need for a facilitator and a physical location for the group to gather.

Tammy Has a Limited Budget for the Market Research She