Many companies,enlist everyday consumers who are enthusiastic about their brands to become ________,brand ambassadors who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.

Question

Quizplus · Accepted Answer

The term "brand ambassadors" refers to everyday consumers who become enthusiastic about a company's brand and share their passion with others in exchange for insider knowledge and other rewards. This aligns with the definition of "brand evangelists," making B the best choice. "Leading adopters," "direct marketers," "direct sellers," and "innovators" do not accurately reflect the concept of consumers who represent a brand's interests.

Many Companies,enlist Everyday Consumers Who Are Enthusiastic About Their Brands