When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands,they most likely will undertake ________.
A) habitual buying behavior
B) complex buying behavior
C) reflective buying behavior
D) dissonance-reducing buying behavior
E) variety-seeking buying behavior

Question

Quizplus · Accepted Answer

Highly involved purchase and perceived significant differences among brands indicate the need for detailed information search and evaluation of options, which is characteristic of complex buying behavior.

When Consumers Are Highly Involved with the Purchase of an Expensive