A marketer of hair care products targeted at Asian women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight.The message suggested the women did not need to conform to the mainstream media definition of beauty.It is most accurate to say that this ad was based on an understanding of ________.

Question

Quizplus · Accepted Answer

The message in the ad suggests that the marketer understands the self-concept of Asian women and is trying to empower them to embrace their own unique beauty rather than conforming to societal norms.

A Marketer of Hair Care Products Targeted at Asian Women