What made presidential candidate William Jennings Bryan's 1896 campaign particularly notable?

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William Jennings Bryan's 1896 campaign was particularly notable for setting a new style for presidential campaigning. He was the first candidate to travel and speak widely to rally support from voters, breaking away from the traditional approach of having surrogates campaign for him. This helped him gain a significant amount of support from the rural and working-class voters.

What Made Presidential Candidate William Jennings Bryan's 1896 Campaign Particularly