When suppliers' offers are very similar,business buyers have little basis for a strictly ________.

Question

Quizplus · Accepted Answer

When suppliers' offers are very similar, business buyers have little basis for a strictly emotional or personal choice. They need to make a rational choice based on the available information and their specific needs, preferences, and constraints. Intuitive or independent choices may also be influenced by personal biases or subjective factors, which may not lead to the best outcome for the organization. Therefore, a rational choice is the most advisable in this situation.

When Suppliers' Offers Are Very Similar,business Buyers Have Little Basis