The government has mandated that in order to reduce local pollution,your printing plant switch from oil-based to water-based inks.This will require entirely new printing presses and a new printing plate technology.After carefully searching through numerous manufacturers' equipment descriptions and gathering opinions from all relevant parties related to the work,your printing plant's buying center will be ready to make this ________ purchase.

Question

Quizplus · Accepted Answer

The scenario describes a situation where the buying center is considering purchasing an entirely new type of equipment that requires new technology. This fits the definition of a new task purchase, which typically involves significant investment and risk, and requires a thorough evaluation process. The fact that the decision was made to switch from oil-based to water-based inks also suggests that this is not a routine or simple purchase, ruling out the possibility of a straight rebuy. A modified rebuy involves changing some aspect of an existing purchase, which is not the case here. Straight task and situational analysis are not terms typically used to describe the buying decision-making process.

The Government Has Mandated That in Order to Reduce Local