One of Dr.Singh's dental assistants told the dentist he should buy a machine that would sterilize his tools without using any water because water tends to cause the tools to rust or corrode over time.In terms of the buying center,the dental assistant had the role of ________.

Question

Quizplus · Accepted Answer

The dental assistant in this scenario is providing input on what type of machine the dentist should buy based on their knowledge and expertise in dealing with dental tools. As such, the assistant is an influencer within the buying center. The other options do not fit the scenario as well; the initiator would be the person who first suggests the need for the tool, the buyer is the person who actually makes the purchase, the gatekeeper controls access to information and resources within the organization, and the liaison is the person who facilitates communication between different parties.

One of DrSingh's Dental Assistants Told the Dentist He Should Buy a Buy