One of Dr.Singh's dental assistants told the dentist he should buy a machine that would sterilize his tools without using any water because water tends to cause the tools to rust or corrode over time.Dr.Singh,who runs a solo practice in a small rural town,located some articles on the chemical sterilizer and read about how the machine works.After gathering more information and talking to salespeople,Dr.Singh placed his order for the machine.In terms of the buying center,Dr.Singh had the role of ________.

Question

Quizplus · Accepted Answer

Dr. Singh placed the order for the machine, indicating that he had the final say in the purchase decision, making him the decider in the buying center. The dental assistant played the role of influencer by suggesting the idea and providing information, but ultimately it was Dr. Singh's decision to make. The agent and liaison roles typically involve external parties, such as suppliers or intermediaries, and do not apply in this scenario.

One of DrSingh's Dental Assistants Told the Dentist He Should Buy a Buy