The business buying process also tends to be more formalized than the consumer buying process.

Name: The business buying process also tends to be more formalized than the consumer buying process.
Brand: Quizplus
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Question

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Business buying processes often involve multiple decision makers, extensive research and analysis, and contractual negotiations. As a result, they tend to be more structured and formalized than the relatively simple and impulsive consumer buying process.

The Business Buying Process Also Tends to Be More Formalized