Pet Paradise Centre divides the pet market according to the owners' race,occupation,income,and family life cycle.What type of segmentation does Pet Paradise Centre use?
A) geographic
B) behavioral
C) lifestyle
D) demographic
E) psychographic

Question

Quizplus · Accepted Answer

Pet Paradise Centre uses demographic segmentation, which involves dividing the market based on demographic variables such as age, gender, income, family size, education, and occupation. In this case, Pet Paradise Centre divides the market based on the owners' race, occupation, income, and family life cycle, which are all demographic variables.

Pet Paradise Centre Divides the Pet Market According to the Owners