Consumers can show their loyalty to brands,stores,or companies.Marketers can use this information to segment consumers by ________.
A) user status
B) loyalty status
C) store type
D) brand preference
E) usage rate

Question

Quizplus · Accepted Answer

Loyalty status is the best choice as it specifically refers to consumers showing their loyalty towards a brand, store or company. This information can be used to segment consumers and create targeted marketing strategies for each loyalty group. While the other options may also be used for segmentation, loyalty status is the most relevant in this context.

Consumers Can Show Their Loyalty to Brands,stores,or Companies