A product's position is the way the product is defined by the retailers who sell it to target markets.It is how it is defined on important attributes of the place the product occupies in the retailers' minds relative to competing products.

Question

Quizplus · Accepted Answer

A product's position is defined by the consumers' perception of the product in the market, not by the retailers. It is about how the product is perceived in terms of important attributes relative to competing products in the consumers' minds.

A Product's Position Is the Way the Product Is Defined