Candidates' first priority in a close election is to

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In a close election, the candidates' first priority should be to win over the "swing voters" or independent voters who are not committed to either party. These voters could swing the election in either direction, so both candidates will try to appeal to them with their policies and messaging. Securing their "base voters" or rallying the faithful is important, but it is not enough to win a close election. Increasing TV spending and painting their opponents in a bad light might help, but winning over swing voters should be the main strategy.

Candidates' First Priority in a Close Election Is to