The third level of a product that product planners must consider is a(n)________ that offers additional consumer services and benefits.
A) brand equity
B) augmented product
C) brand extension
D) industrial product
E) image

Question

Quizplus · Accepted Answer

The term "augmented product" refers to the third level of a product, which offers additional consumer services and benefits beyond the core and actual product. This may include warranties, installation, customer service, and other features that enhance the value and experience of the product for the customer. Therefore, Option B is the correct answer. Option A, brand equity, is a broader term that refers to the overall value and perception of a brand, which can include various factors such as reputation, recognition, trust, and loyalty. Option C, brand extension, refers to the strategy of using an existing brand name to launch a new product in a different category or market. Option D, industrial product, is a type of product that is purchased by businesses for further processing or use in their operations. Option E, image, refers to the overall impression or perception that customers have of a product, brand, or company based on its reputation, marketing, and other factors.

The Third Level of a Product That Product Planners Must