Service providers must consider four special characteristics when designing marketing programs.Which is NOT one of these characteristics?
A) intangibility
B) inseparability
C) perishability
D) heterogeneity
E) variability
Correct Answer:
Verified
Q47: _ means that service quality depends on
Q48: Some analysts see _ as the major
Q49: Product mix _ refers to the number
Q50: The fundamental asset underlying brand equity is
Q55: Product mix _ refers to the total
Q56: The total financial value of a brand
Q65: _ means that services cannot be seen,
Q69: A _ consists of all the product
Q115: _ means that services cannot be separated
Q117: Which of the following is NOT one
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents