A manager of a Holiday Inn said,"We have power and value in the market and people are willing to pay for it." This manager is referring to ________.

Question

Quizplus · Accepted Answer

The manager's statement suggests that the hotel's brand has a strong reputation in the market and people are willing to pay for it. This indicates brand equity, which is the added value a brand name brings to a product or service beyond its functional benefits. The manager is not referring to social marketing, specialty products, line filling, or product length.

A Manager of a Holiday Inn Said,"We Have Power and Value