The owners of Noel Gifts have just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs.The owners will begin the first idea-reducing stage,called ________,to arrive at a realistic number to adopt.
A) business analysis
B) idea generation
C) concept testing
D) idea screening
E) concept development

Question

Quizplus · Accepted Answer

The stage described in the sentence is the first idea-reducing stage, which is called idea screening. This is where a large number of ideas are narrowed down to a more manageable number by evaluating them against criteria such as feasibility, profitability, and fit with company goals. Therefore, the best choice is D) idea screening.

The Owners of Noel Gifts Have Just Brainstormed a Large