AirAsia offers flights at rock-bottom prices to many of its customers.It then charges for all extra services,such as baggage handling and in-flight refreshments.Which of the following best describes AirAsia's pricing method?
A) value-added pricing
B) good-value pricing
C) cost-plus pricing
D) high-low pricing
E) image pricing

Question

Quizplus · Accepted Answer

AirAsia's pricing method is good-value pricing, as they offer low base prices to attract customers and then charge for additional services. This approach is designed to provide customers with a good value overall, while still generating revenue through the sale of additional services.

AirAsia Offers Flights at Rock-Bottom Prices to Many of Its