One reason ________ remains popular is that sellers are more certain about costs than about demand.
A) markup pricing
B) skimming pricing
C) inelasticity pricing
D) elasticity pricing
E) penetration pricing

Question

Quizplus · Accepted Answer

Markup pricing is a method of pricing in which a fixed percentage (markup) is added to the cost of a product to determine its selling price. This method is popular among sellers because they can be more certain about their costs (the cost of producing or acquiring the product) than about demand (how much customers are willing to pay). This type of pricing allows sellers to ensure a certain level of profit margin regardless of changes in demand or market conditions.

One Reason ________ Remains Popular Is That Sellers Are More