When amusement parks and movie theaters charge admission plus fees for food and other attractions,they are following a(n)________ pricing strategy.
A) by-product
B) optional-product
C) two-part
D) skimming
E) penetration

Question

Quizplus · Accepted Answer

A two-part pricing strategy involves charging customers a fixed fee for admission or access to a product or service, and then charging additional fees for any extra features or benefits that the customer chooses to add on. This is commonly used in amusement parks and movie theaters, where customers pay for a ticket to get in and then pay additional fees for food, souvenirs, and other activities.

When Amusement Parks and Movie Theaters Charge Admission Plus Fees