Trade or functional discounts are offered by manufacturers to ________.
A) channel members who perform tasks that the manufacturer would otherwise have to perform
B) consumers who earn a price reduction for buying in bulk
C) intermediaries such as financing institutions as a cost of doing business with them
D) other channel members that agree to exclusive distribution contracts
E) the government market and other organizations that require bid proposals

Question

Quizplus · Accepted Answer

Trade or functional discounts are given to channel members who perform specific tasks such as marketing, selling, storing, and distributing goods on behalf of the manufacturer. These discounts are an incentive for channel members to perform activities that would otherwise have to be performed by the manufacturer, resulting in cost savings for the manufacturer.

Trade or Functional Discounts Are Offered by Manufacturers to ________