Used too frequently,promotional pricing can have the negative effect of decreasing the brand's value in the eyes of customers and erode brand equity.

Question

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When promotional pricing is used too frequently, it can be seen as desperate or cheap by customers, which can erode the brand's value in their eyes. This diminishes the brand equity, which is the value and perception that customers attach to a brand.

Used Too Frequently,promotional Pricing Can Have the Negative Effect of Decreasing