Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

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Administered VMS is a type of marketing system in which one or a few dominant channel members assume leadership through their size and power. This leadership is not based on common ownership or contractual ties, but rather on the dominance of one or a few players in the market. In administered VMS, the dominant player(s) coordinate the activities of the other channel members to achieve the overall objectives of the system.

Leadership in Which Type of Marketing System Is Assumed Not