When a company compares the likely sales,costs,and profitability of different channel alternatives,it is using ________ criteria to evaluate its channel options.

Question

Quizplus · Accepted Answer

Economic criteria are used to evaluate the potential profitability of different channel options by comparing the likely sales and costs associated with each alternative. This helps the company choose the most profitable option that will maximize their return on investment. Selective, adaptive, control, and distribution criteria are not specifically related to evaluating channel options based on their economic viability.

When a Company Compares the Likely Sales,costs,and Profitability of Different