Caterpillar,the famous heavy equipment manufacturer,has a reputation for working in harmony with its worldwide distribution network of independent dealers.Caterpillar has shared its successes with its dealers and protected its dealers during difficult economic times.This is an example of ________.

Question

Quizplus · Accepted Answer

The given scenario is an example of Partner Relationship Management (PRM) where Caterpillar works in unison with its dealer network, shares successes and protects them during tough times. PRM involves managing relationships with intermediaries, such as distributors and dealers, to optimize the supply chain and build mutually beneficial relationships.

Caterpillar,the Famous Heavy Equipment Manufacturer,has a Reputation for Working in Harmony