When Toyota dealers in one territory complain that dealers in another steal sales from them by pricing too low or by advertising outside their assigned territories,they are in a ________ conflict.

Question

Quizplus · Accepted Answer

This is a horizontal conflict, as it involves conflicts between dealers who are at the same level in the distribution channel, as opposed to conflicts between different levels (vertical), conflicts related to fulfilling orders (logistics), or conflicts related to different functions within a company (functional).

When Toyota Dealers in One Territory Complain That Dealers in Another