When McDonald's joined forces with Sinopec,China's largest petrol retailer,to place restaurants at the latter's more than 30,000 petrol stations,they formed a horizontal marketing system.

Question

Quizplus · Accepted Answer

A horizontal marketing system is when two companies at the same level of production or distribution work together to market products or services. In this case, McDonald's and Sinopec are both in the retail industry, making it a horizontal marketing system.

When McDonald's Joined Forces with Sinopec,China's Largest Petrol Retailer,to Place