Until retailers ________ and ________ their markets,they cannot make consistent decisions about product assortment,services,pricing,advertising,store décor,or any of the other decisions that must support their positions.

Question

Quizplus · Accepted Answer

Until retailers define and profile their markets, they cannot make consistent decisions about their business strategies, which include product assortment, services, pricing, advertising, store décor, etc. Defining the market helps the retailers to understand the demographics of the customers, their preferences, and their behavior, and profile helps to segment the market. These two activities provide a clear understanding of the target audience and help the retailers to make informed business decisions. Therefore, option C is the best choice.

Until Retailers ________ and ________ Their Markets,they Cannot Make Consistent

Until Retailers and Their Markets,they Cannot Make Consistent