Some stores are loud and decorated in bright colors while others make use of dark wood paneling and soft classical music.Each store has a "feel." The store must plan a(n)________ that suits the target market and moves customers to buy.
A) promotion
B) target
C) atmosphere
D) services mix
E) product assortment

Question

Quizplus · Accepted Answer

The description of the stores having a distinct "feel" indicates the importance of the store's atmosphere in creating a certain mood or impression on customers. The atmosphere can strongly influence customers' purchasing decisions and their overall shopping experience.

Some Stores Are Loud and Decorated in Bright Colors While