Which promotional mix strategy directs marketing efforts toward final consumers?

Question

Quizplus · Accepted Answer

The pull strategy directs marketing efforts towards final consumers by creating demand for the product/service and pulling them towards the product/service through advertising, sales promotion, content marketing, SEO, social media, etc. The goal is to create a strong brand image and consumer loyalty that will attract customers and persuade them to purchase the product/service.

Which Promotional Mix Strategy Directs Marketing Efforts Toward Final Consumers