Delia's is a clothing retailer that targets teenage girls.It runs coordinated promotions for its catalogs,Web site,and retail outlets.It uses the same models in its catalog and in its print ads as well as on its Web site.Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues.From this information,you can infer that Delia's is using ________.

Question

Quizplus · Accepted Answer

Delia's is using integrated marketing communication, which is a strategy of integrating different communication tools like advertising, sales promotion, public relations, personal selling, and direct marketing to communicate a message in a consistent and unified way. Delia's coordinated promotions for catalogs, website, and retail outlets, using the same models in its catalog and in its print ads, and making sure public relations and sales promotions harmonize with its advertising in all venues are all examples of integrated marketing communication.

Delia's Is a Clothing Retailer That Targets Teenage Girls