HP's advertising agency assembles words and illustrations into an advertisement that will convey the intended message.What they are doing is called ________.

Question

Quizplus · Accepted Answer

Encoding is the process of assembling words, illustrations, and other elements into a message that can be communicated to the target audience. In this case, HP's advertising agency is encoding the message by putting together the words and illustrations in the advertisement. Option B) Decoding refers to the process of interpreting the message by the receiver, C) Noise refers to any type of interference that can affect the transmission and interpretation of the message, D) Messaging is a general term for the process of creating and transmitting messages, and E) Sending is the act of physically transmitting the message from the sender to the receiver.

HP's Advertising Agency Assembles Words and Illustrations into an Advertisement