Mariah Goh,a marketing manager for a manufacturer of children's toys,is looking for ways to reach potential customers who typically avoid salespeople and advertisements.Which of the following would be the most economical promotional tool for Mariah to use?

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Public relations is often the most economical way to reach potential customers who avoid traditional sales and advertising, as it involves creating a positive image and generating publicity through media coverage and other non-paid channels.

Mariah Goh,a Marketing Manager for a Manufacturer of Children's Toys,is