Joe was brought up in a household in which both of his parents worked outside the home, and both they and the children shared responsibilities for housework. When Joe left home and went to college, he joined a fraternity and became friends with some members who held rather sexist attitudes toward women's roles. When Joe came home for the summer, his parents were surprised to find that Joe expected his mother to do his laundry and pick up after him. Joe's new attitudes were most likely a function of:

Question

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Joe's change in attitude towards women's roles can be attributed to conformity processes, specifically social influence from his new fraternity friends who held sexist attitudes. Joe's desire to conform to his new group resulted in his adoption of their attitudes and behavior, which differed from the gender roles he was taught growing up.

Joe Was Brought Up in a Household in Which Both