When it comes to changing deeply rooted attitudes and behavior, such as prejudice, the most effective strategy is to:

Question

Quizplus · Accepted Answer

According to the principle of cognitive dissonance, people are motivated to reduce the discomfort of holding conflicting attitudes and behaviors. When people are placed in a situation in which they must change their behavior, they may experience a sense of discomfort or dissonance, which they can reduce by shifting their attitudes to be more in line with their behavior. Therefore, changing behavior first can lead to changes in attitudes.

When It Comes to Changing Deeply Rooted Attitudes and Behavior