________ becomes more important as competition increases.The company's objective is to build selective demand.

Question

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As competition increases, persuasive advertising becomes more important for a company to build selective demand, which aims to convince consumers to choose its brand over competitors. Reminder-oriented advertising is more suitable for established brands, while informative advertising focuses on educating consumers about the brand or product features. POP promotion and patronage are tactics or strategies, not types of advertising.

________ Becomes More Important as Competition Increases