The goal of ________ is to make an advertisement so useful or entertaining that people want to watch it.
A) branded entertainment
B) advertainment
C) audience engagement
D) continuity scheduling
E) pulse scheduling

Question

Quizplus · Accepted Answer

Advertainment is the practice of creating an advertisement with the goal of making it entertaining or useful, so that people choose to watch it. Branded entertainment is a similar concept, but typically involves integrating a brand or product into existing entertainment content rather than creating a standalone advertisement. Audience engagement refers to strategies for encouraging consumers to interact with a brand, which may include social media campaigns, contests, or experiential marketing. Continuity scheduling involves airing the same advertisement repeatedly over a period of time, while pulse scheduling involves airing advertisements intermittently, often timed to coincide with particular events or promotions.

The Goal of ________ Is to Make an Advertisement So