Product placement in television programs and movies is an example of ________.

Question

Quizplus · Accepted Answer

Product placement in television programs and movies is a form of branded entertainment, where brands are integrated into the content to create a more immersive experience for the viewer. It is not direct marketing, message execution, or sales promotion, as the goal is not to directly sell a product through advertising but to increase brand awareness and affinity. It can also be considered a form of advertainment, which combines advertising and entertainment, but branded entertainment more specifically refers to the integration of the brand into the content itself.

Product Placement in Television Programs and Movies Is an Example