A brand's advertising budget often depends on its stage in the product life cycle.Mature brands usually require ________ budgets as a ratio to sales.

Question

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Mature brands usually have a stable customer base and do not require as much advertising to maintain their position in the market. As a result, their advertising budgets tend to be lower as a ratio to sales compared to brands in the growth or introduction stages.

A Brand's Advertising Budget Often Depends on Its Stage in the Product