Advertisers are taking advantage of "_____________" to "rifle in" on special market segments rather than use the "shotgun" approach offered by network broadcasting.

Question

Quizplus · Accepted Answer

Narrowcasting refers to targeting specific audiences or market segments through specialized channels or media, as opposed to broadcasting messages to a wider audience. This allows advertisers to reach their intended audience more effectively and efficiently, rather than using a "shotgun" approach of broadcasting to a general audience.

Advertisers Are Taking Advantage of "_____________" to "Rifle In" on Special