Attractive or likable communicators tend to be more persuasive when they are obviously trying to persuade us. This statement is:

Question

Quizplus · Accepted Answer

Attractive or likable communicators are indeed more persuasive, but this effect is more pronounced with issues that are considered trivial or less important. For significant, complex, or highly personal issues, the attractiveness of the communicator plays a lesser role in persuasion.

Attractive or Likable Communicators Tend to Be More Persuasive When