Aronson argues that the key to understanding whether dissonance will be aroused is whether people:

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Aronson argues that dissonance is most likely to be aroused when people feel that their behavior threatens their self-concept. This is because when behavior conflicts with beliefs or attitudes, the individual experiences discomfort or dissonance, and seeks to reduce it by changing their beliefs or behavior. The level of arousal of dissonance depends on the degree of importance of the belief or behavior to the individual.

Aronson Argues That the Key to Understanding Whether Dissonance Will