________ involves two-way,personal communication between salespeople and individual customers,either in person,by telephone,or through Web conferences.

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between a salesperson and an individual customer, whether it be in person, over the phone, or through web conferencing. Advertising is typically a one-way communication that targets a large audience, while public relations is focused on building and maintaining relationships with various stakeholders. Telemarketing is a sales method that relies on phone communication with a large volume of potential customers. Integrated marketing communication refers to the coordination of all promotional activities, including advertising, public relations, personal selling, and other communication tools.

________ Involves Two-Way,personal Communication Between Salespeople and Individual Customers,either in Person,by