Many companies recognize that winning and keeping accounts requires more than making good products and directing the sales force to close lots of sales.It requires _______________ .
A) earning business from customers based on low prices
B) listening to customers, understanding their needs, and creating customer value to build lasting relationships
C) closing deals quickly to meet team sales quotas
D) gaining short-term sales that increase annual sales volume
E) challenging customers to find better deals for products and services
Correct Answer:
Verified
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