Which of the following consumer promotion tools is the MOST costly way for companies to introduce a new product?

Question

Quizplus · Accepted Answer

Samples are the most costly way for companies to introduce a new product as they involve producing and distributing physical products to potential customers. Other methods such as coupons and price packs may involve a cost for the company but are generally less expensive than producing and distributing physical samples.

Which of the Following Consumer Promotion Tools Is the MOST