Marlene Ang is a member of the sales force at Urban Fashions,a clothing manufacturer.Marlene is preparing for a first meeting with a wholesaler who is a potential customer.Marlene is learning as much as she can about the wholesaler's organization.Marlene is in the ________ step of the personal selling process.

Question

Quizplus · Accepted Answer

Marlene is in the preapproach step of the personal selling process, where she is gathering information about the potential customer before making contact.

Marlene Ang Is a Member of the Sales Force at Urban